Church Appearance, Location and Identity

• Check appearance of church and bring problem spots to attention of church board.

• Make sure church can be found, through listings in local directories.

• Make sure church is identified by an exterior sign appropriate to architecture of church, which uses the official Adventist logo.

Local Media

• Report church activities to the secular press.

• Serve as a source of information about the church for the communication media.

• Watch secular press for opportunities for church to participate in discussions on matters of current concern.

• Become acquainted personally with newspaper editors and local radio programme directors, news editors.

• Discover feature possibilities in the local church and make them available to the press.

• Write and help with the writing of letters to the editor on matters of church concern as opportunity permits.

• Consult with pastor and departmental leaders of the church before reporting on matters in which they are involved.

and where possible

• Cover church activities for radio and television News.

• Public service announcements of church programmes.

• Placement of special people on interview programmes where possible.

• Encourage good relations, especially where local radio is carrying one of the church’s radio programmes.

• Encourage members to view and/or listen to the denomination’s broadcasts.

Denominational Media

• Write reports of special church events and send them to the Messenger, BUC News, and any other Area or Conference publications as appropriate.

• Take photos or arrange for photo coverage of church activities.

Work of the Local Church

• Help with special events, giving special attention to the public relations aspects.

• Lead out in the planning, production and operation of exhibits at local fairs or elsewhere when the church can fit in effectively.

• Assist in promotion of annual radio offerings.

• Produce news items for the church bulletin or if possible produce a small church newsletter giving announcements and activities of the church, which can go to former members as well as to present.

• Serve on church board and personal ministries board.

Computer Communication

• If you do not have the skills yourself try to identify someone in the church who has access to the Internet.

• Receive and promote BUC News, the weekly e-mail newsletter of the BUC.

• Become familiar with the information and resources which are available on the BUC web-site at: <www.adventist.org.uk> and, if possible, seek out other Internet resources as well.

• Try to guide other departmental leaders and church members to Internet resources which will be helpful to them.

Satellite Transmissions

• If your church has its own satellite downlink equipment try to become familiar with its operation and the programmes which are available. Check out the ATN web-site for more information.

Adapted from General Conference Communication material
by British Union Conference Communication department.